Account Executive: TV Ad Sales
Debar Holdings | Definitive Television- Orlando, FL & Denver, Colorado
Job Description
Responsibilities:
•Performs necessary analysis and planning to assure that the objectives and priorities for each sales call are established and met in time frames acceptable to the client
•Participates in the development of multimedia marketing opportunities to grow new or current revenue.
•Sells advertising time to and works with clients in an assigned territory; maintains and grows current business
•Identifies and cultivates personnel in targeted accounts who make or influence advertising and related event purchasing decisions makers
•Develops or coordinates the development of sales presentations to clients and potential clients; proactively develops new business
•Addresses or participates in addressing clients’ concerns, questions and objections; works to close sales with each targeted client
•Participates in negotiating pricing and advertising placement and content, and event concepts
•May cross-sell other Debar platforms such as Music, Entertainment, Television, Home Show Divisions
•Keeps sales management apprised of progress toward established revenue goals and of the progress in closing identified prospects
•Stewards proposals, deals and post-deal analyses
Desired Skills & Experience
Basic Qualifications:
•Has a good understanding of television advertising and sponsorship deals and is able to develop deals that attract and keep customers while generating targeted revenue
•Has some local media contacts
A minimum of 5 years of selling experience, with at least one year in team supervision or as a lead
•Has a working knowledge of marketing program implementation and basic competence in selling
•Has basic leadership skills
•Has good understanding of the market programs of assigned Debar’s properties
Preferred Qualifications
•Is able to develop deals that attract and keep key customers
•Is establishing a track record in media, publishing or advertising sales
•Has some success in developing, closing and maintaining strategic advertising accounts and events deals
•Has basic leadership skills
•Has good understanding of the market programs of assigned Debar’s properties
Required Education:
•BS/BA Degree